Allison
Scott
Corporate Communications | Content & Brand Storytelling | Multimedia
Strategic Communications and Storytelling
Sharing work, experiences, and the stories that connect people and brands.
I’m a storyteller and communications professional who helps brands and organizations communicate with clarity, credibility, and impact. My career began in TV news, where I learned to capture attention, simplify complex information, and connect with audiences under pressure. Those skills now shape how I approach corporate communications, content, and brand storytelling.
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Over the years, I’ve built experience across content creation, digital communications, and strategic messaging, developing narratives that engage audiences, strengthen reputation, and drive measurable results. Whether producing video, writing copy, or leading communications initiatives, I focus on making complex ideas accessible, relevant, and compelling.
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Outside of work, I enjoy exploring new places, discovering great stories, and spending time outdoors. Occasionally, you’ll find me bingeing a good TV series or enjoying a pint of ice cream. I also collaborate with select brands and organizations on freelance storytelling and content projects, which you can explore in my portfolio.
Video & Multimedia Production
I create and produce video content across lifestyle, digital, and social platforms, drawing on my experience in television reporting to inform my storytelling approach. From concept and planning to filming and editing, I focus on crafting stories that engage audiences, convey key messages, and resonate across multiple platforms.
Lifestyle & Entertainment Reel
This reel is a collection of on-camera segments highlighting lifestyle, community, and entertainment storytelling in a fast-paced broadcast environment.
This short-form documentary-style video features parents reflecting on their experiences in a 14-week parenting program, sharing the challenges and growth they experienced along the way.
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Role: Videographer, interviewer, editor, storyteller
Purpose: Humanize the program through participant voices and encourage enrollment by showing real impact
Platforms: District website, social media, community sharing
Incredible Years Parenting Program
I followed high school students on an outdoor education trip, capturing moments of teamwork, personal growth, and the excitement of tackling challenges together.
Role: Videographer, interviewer, editor, storyteller
Purpose: Highlight experiential learning and student development beyond the classroom
Platforms: Social media, website
MSHS Eleven Mile Climbing Trip
Food & Feature Reporting Reel
Food and restaurant segments spotlighting local businesses through engaging storytelling.
This recap video highlights two days of hands-on outdoor science learning, showing collaboration and curiosity among elementary students during their camping experience.
Role: Videographer, interviewer, editor, storyteller
Purpose: Showcase hands-on education and strengthen community connection to district programs
Platforms: Social media, district channels
5th Grade Camping Experience
I created this short-form, personality-driven video in partnership with a pet brand, explaining the product through relatable storytelling that resonates with viewers.
Role: Content creator, videographer, editor, storyteller
Purpose: Drive engagement and product awareness through authentic, platform-native video
Platform: TikTok
Watch video
Embark DNA Test video
Embark DNA Test
(TikTok)
Campaigns & Strategy
Every campaign starts with a goal and a story worth telling. I approach each project with thoughtful planning, clear messaging, and a focus on content that feels human. The campaigns below show how strategy and creativity come together across digital, print, and social platforms.
Digital & Social Content
This section highlights individual social and digital content pieces I’ve created across education, brand, and lifestyle spaces. Each project reflects a strong understanding of different platforms, clear brand voice, and audience-focused storytelling, with an emphasis on content that feels natural, relevant, and engaging.
 National Ice Cream MonthPlatform: Instagram Role: Photography, editing, caption writing Hudsonville Ice Cream partnered with me to create lifestyle-driven content celebrating National Ice Cream Month. I organized the shoot, edited images, and wrote caption copy highlighting product flavors in a conversational, brand-aligned tone. Purpose: Support brand awareness and engagement through relatable, organic product storytelling. |  Brand CollaborationPlatform: Instagram Role: Photography direction, caption writing A lifestyle post combining a visit to JoJo’s ShakeBar with a branded apparel feature from The 6th Clothing Co. Content highlighted both the experience and the brand’s mission-driven values through a cohesive caption and visual. Purpose: Blend lifestyle content with brand messaging in a way that feels natural and engaging. |  Local Business FeaturePlatform: TikTok Role: Concept, filming, editing A short-form, visually driven TikTok highlighting the atmosphere and experience of a local business through visuals alone. I shot the majority of the footage, edited the video, and published the post, focusing on pacing, tone, and visual storytelling without voiceover or on-camera narration. Purpose: Tell a complete story using visuals only and spark interest through mood, movement, and editing rhythm. |
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 Superintendent’s First 100 DaysPlatform: Instagram, Facebook Role: Campaign coordination, photography, copywriting I helped spearhead a district-wide social initiative highlighting the superintendent’s first 100 days by coordinating with school leaders, developing a visual tracking graphic, attending school visits, and posting updates as milestones were completed. Purpose: Humanize district leadership, increase transparency, and build trust by showing leadership presence across schools. |  Superintendent's NewsletterPlatform: Email, Website, Facebook Role: Content curation, writing, photography, distribution Managed and produced a recurring district newsletter for Manitou Springs School District by collecting content from schools and departments, writing featured sections, capturing photos and videos, and distributing the newsletter across district channels. Purpose: Increase transparency, strengthen community trust, and keep families informed through consistent, centralized communication. |  Leadership Training ContentPlatform: LinkedIn Role: Photography, graphic design, copywriting Created digital content from a leadership training day with Delta Health Systems, including a branded graphic aligned with Delta’s core values and a long-form LinkedIn post summarizing the event. Visuals were intentionally limited to graphics to maintain professionalism. Purpose: Highlight leadership development, internal culture, and organizational values through polished B2B social content. |
Writing & Communications
“Straight from the Superintendent” Newsletter — Selected Sections
Type: Editorial / organizational communications
Audience: Families, staff, community
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A recurring district-wide newsletter focused on transparency and trust. I oversaw content collection from schools and departments, wrote and edited featured pieces, coordinated visuals, and managed digital distribution to engage the community effectively.
Press Release — Elementary Literacy & Community Event
Type: Public Relations
Audience: Media, families, community stakeholders
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This community-focused press release shared details about an elementary school literacy event, emphasizing hands-on learning, family participation, and classroom engagement. It was crafted to inform external audiences while showcasing the district’s culture and values.
Contact information removed for portfolio use.
This section reflects my background in writing and communications across both news and organizational settings. I wrote daily news stories for television, digital, and social platforms, developing a strong foundation in clear, concise, and audience-driven messaging. After transitioning out of news, my work expanded to include press releases, leadership speeches, recognition ceremony scripts, social media content, and newsletters—always with a focus on clarity, tone, and purpose.
Internal Employee Newsletter — Delta Health Systems
Type: Internal communications
Audience: Employees
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A quarterly internal newsletter aimed at fostering organizational alignment and boosting employee engagement. I contributed written content, coordinated messaging across departments, and helped design visuals for clarity and impact.
Note:
Due to internal use, full content is not publicly shareable. Header and representative layout shown.
Press Release — World Language & Culture Night
Type: Public Relations
Audience: Media, families, community stakeholders
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This press release announced the district’s annual World Language and Culture Night, highlighting students’ cultural learning and community involvement. Through quotes from educators and school leaders, it emphasized engagement, collaboration, and the district’s commitment to cultural education.
Contact information removed for portfolio use.
Core Skills
Communications & Strategy
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Campaign Planning & Execution
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Brand Messaging & Voice
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Integrated Communications
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Community & Stakeholder Engagement
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Internal & External Communications​
Content & Media
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Video Production & Editing
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Short-Form & Long-Form Copywriting
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Social Media Content Creation
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Editorial Planning & Storytelling
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Interviewing & On-Camera Hosting
Digital & Design
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Visual Content & Brand Alignment
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Graphic Creation for Digital Platforms
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Social Media Strategy
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Website & Content Organization
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Adobe Creative Suite
